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RAANI
CORPORATION CELEBRATES 15 YEARS AS A PRIVATE LABEL/CONTRACT
MANUFACTURER-FILLER
BEDFORD PARK, ILLINOIS-1998
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In
just fifteen years, RAANI Corporation has
evolved into a multi-million dollar private label/contract
manufacturer-filler with global operations serving
the health, personal care, ethnic, OTC pharmaceutical
and household product markets.
Today, RAANI Corporation, with an expanded
300,000 square foot facility, housing its research
and development, sales and marketing, international,
customer service, general administrative and warehouse
operations, has the capability of meeting the
complex challenges and immediate needs of its
customers.
In
the U.S., RAANI Corporation develops and manufactures
products for various marketing companies in the
retail, professional sales and multi- level marketing
areas of distribution.
RAANI’s international presence extends
to China, Brazil, Latin America, Europe, Middle
East, Russia and the United Kingdom.
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Retailers
Turning To Private Label
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As
private label manufactures have become more sophisticated,
product quality and packaging appearance have improved
dramatically in the last few years, bettering the
industry’s image in consumers minds.
Shoppers at Kmart and other discount stores increasingly
pass by rows of national brand deodorant sticks and
pick up one made by Bedford Park based RAANI Corporation,
one of a growing legion of private label manufacturers.
The once misunderstood industry, made up of more
than 1,000 companies, is thriving as more mass merchandisers,
grocery chains and discount stores discover the
benefits of touting products bearing their own names
instead of someone else’s.
“Our business has been very good,” said Eugene Frank,
Vice President of Research and Development at RAANI,
which manufactures deodorants and antiperspirants
for Kmart, toiletries for Jovan, and hair-care products
for Johnson Publishing, among hundreds of other
products.
Southtown Economist
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RAANI
Corporation Increases Manufacturing and Warehousing
Capabilities - Bedford Park, Illinois
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RAANI
Corporation recently completed a major expansion
to their existing manufacturing and warehouse
facilities at their Bedford Park, Illinois location.
According to Dr. Eugene M. Frank, Sr. Vice President,
"We added more than 30,000 square feet to
our existing 245,000 square foot manufacturing
and warehouse areas. The expansion was necessitated
by RAANI's rapid growth in the private label and
contract manufacturing markets. This move allows
us to provide our expanding base of customers
with the same dependable service and fast
production turnaround that our customers have
come to except from RAANI Corporation."
An important customer benefit created by the expansion
program is the increase of existing warehouse
space. This allows RAANI to offer customers the
option of warehousing services for their product
orders. Additionally, productivity will increase
substantially with the enlarged manufacturing
facilities.
RAANI Corporation is a contract and private label
manufacturer for personal and health care products,
OTC pharmaceuticals, household products, ethnic
products and professional beauty salon products.
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RAANI
CORPORATION EXPANDS ANTIPERSPIRANT AND DEODORANT
PRIVATE LABEL PRODUCT LINES
BEDFORD
PARK, ILLINOIS
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RAANI Corporation announced the introduction of
its latest addition to their private label antiperspirant
and deodorant product lines. The two new
products,
a Clear & Dry Antiperspirant and Deodorant
Stick and a Moisturizing Antiperspirant and
Deodorant Stick, offers companies the opportunity to market their
own brands incorporating the latest in antiperspirant
and deodorant technology.
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RAANI's
Clear & Dry Antiperspirant and Deodorant Stick
product
is identical in performance to the leading national
brands; it provides powerful, long lasting protection
against odor and wetness. It applies clear
and leaves no residue on the body or
clothing. This product is available in
regular and non-scented fragrances.
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RAANI's
Moisturizing Antiperspirant and Deodorant Stick product
applies smoothly to the skin. It provides the
same long lasting protection against odor and
wetness as the leading national brand. RAANI's
Moisturizing Antiperspirant and Deodorant Stick
applies clear, leaving no trade of white residue
on the body or clothing. It is alcohol
free thereby eliminating any stinging or burning
sensation.
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RAANI
Corporation offers flexible, cost effective single
source programs. This means valuable customer cost
and time saving in product development,
formulations, purchase
and inventory of raw materials, filling, package design,
packaging and shipping materials procurements and
warehousing
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